The first export order: a marketing innovation

Surveys nine relatively new exporters with a view to defining their motivation and characteristics in relation to their first export orders. Suggests that the characteristics of these innovators/initiators of exporting are similar to those of innovators in other situations. Reveals that those who are likely to start exporting are those who have little loyalty to the UK marketing area. Underlines the importance of change agents in initiating the innovation.

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Year of publication:	1968
Authors:	Simmonds, Kenneth ; Smith, Helen
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 2.1968, 2, p. 93-100
Publisher:	MCB UP Ltd
Subject:	Export \| Innovation \| Marketing planning \| Organizational development

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005244 [DOI]
Source:	Other ZBW resources

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