The fit factor : the role of fit between ads in understanding cross-media synergy
Hilde A. M. Voorveld; Sanne M. F. Valkenburg
| Year of publication: |
2015
|
|---|---|
| Authors: | Voorveld, Hilde A. M. ; Valkenburg, Sanne M. F. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 3, p. 185-195
|
| Subject: | Mediamix-Strategie | Media mix | Synergie | Synergy | Werbewirkung | Advertising effects | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313254