The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Shelby D. Hunt, Ashley Hass and Kerry T. Manis
| Year of publication: |
2021
|
|---|---|
| Authors: | Hunt, Shelby D. ; Hass, Ashley ; Manis, Kerry T. |
| Subject: | macromarketing | macromarketing community | macromarketing’s future | macromarketing’s institutionalization | marketing history | Marketingtheorie | Marketing theory | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146721990987 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012485415