The fleeting effect of advertising : empirical evidence from a case study
Roy Boyd ; Barry J. Seldon
| Year of publication: |
1990
|
|---|---|
| Authors: | Boyd, Roy |
| Other Persons: | Seldon, Barry J. (contributor) |
| Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 34.1990, 4, p. 375-379
|
| Subject: | Werbung | Advertising | Theorie | Theory | USA | United States | 1953-1984 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001096907