The flip side of vanity sizing : how consumers respond to and compensate for larger than expected clothing sizes
JoAndrea Hoegg; Maura L. Scott; Andrea C. Morales; Darren W. Dahl
| Year of publication: |
2014
|
|---|---|
| Authors: | Hoegg, JoAndrea ; Scott, Maura L. ; Morales, Andrea C. ; Dahl, Darren W. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 1, p. 70-78
|
| Subject: | Vanity sizing | Self-esteen | Appearance | Compensatory consumption | Konsumentenverhalten | Consumer behaviour | Betriebsgröße | Firm size |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010359878