The flow of management ideas : rethinking managerial audiences

Stefan Heusinkveld, Marlieke van Grinsven, Claudia Groß, David Greatbatch, Timothy Clark

The flow of management ideas -- Studying audiences -- Creating a positive atmosphere among the audience -- Conveying the applicability of ideas to audience members -- Defining audience orientations -- Understanding audience dynamism -- Managerial audiences in organizational contexts -- Managerial audiences and fan involvement -- Conclusion.

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Year of publication:	2021
Authors:	Heusinkveld, Stefan ; Grinsven, Marlieke van ; Groß, Claudia ; Greatbatch, David ; Clark, Timothy
Publisher:	2021: Cambridge, United Kingdom : Cambridge University Press
Subject:	Management \| Führungskräfte \| Managers
Description of contents:	Table of Contents [gbv.de]

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Extent:	viii, 234 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-107-18291-2 ; 978-1-316-86347-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012318946