The foreign language trademarks and axiological code transformation under the host culture influence
Evsukova T.V., Barabanova I.G., Glukhova O.V., Kotelnikova E.V.
| Year of publication: |
2018
|
|---|---|
| Authors: | T. V., Evsukova ; I. G., Barabanova ; O. V., Glukhova ; E. V., Kotelnikova |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 21.2018, 2, Special 2, p. 678-689
|
| Subject: | Verbal trademark | ethical code | culture | values of culture | concept of culture | linguoculturology | Kultur | Culture | Kulturelle Identität | Cultural identity | Markenrecht | Trademark law | Unternehmensethik | Business ethics | Unternehmenskultur | Corporate culture | Welt | World | Nationalkultur | National culture | Sprache | Language | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012221788