The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model
| Year of publication: |
1996
|
|---|---|
| Authors: | Bottomley, P.A. ; Doyle, J.R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 13.1996, 4, p. 365-378
|