The formation of trust and commitment in business relationships in the Middle East : understanding Et-Moone relationships
Year of publication: |
2013
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Authors: | Abosag, Ibrahim ; Lee, Joong-woo |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 22.2013, 3, p. 602-614
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Subject: | Commitment | Et-Moone relationship | Life-cycle theory | Relationship development | Saudi Arabia | Trust | Vertrauen | Confidence | Saudi-Arabien | Lieferantenmanagement | Supplier relationship management | Mittlerer Osten | Middle East | Beziehungsmarketing | Relationship marketing |
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