The four faces of the Hispanic consumer : an acculturation-based segmentation
Cecilia M. O. Alvarez; Peter R. Dickson; Gary K. Hunter
| Year of publication: |
2014
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|---|---|
| Authors: | Alvarez, Cecilia M. O. ; Dickson, Peter R. ; Hunter, Gary K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 2, p. 108-115
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| Subject: | Acculturation | Hispanic | Segmentation | Language | Cultural identification | Hispano-Amerikaner | Hispanics | Konsumentenverhalten | Consumer behaviour | Sprache | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Kulturelle Identität | Cultural identity | Ethnische Gruppe | Ethnic group | Soziale Integration | Social integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010237663