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A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a tool
Kumar, Satyendra, (2020)
Younger customers' outlooks when selecting and changing a financial services provider : the case of Maltese students
Camilleri, Silvio John, (2017)
Corporate image advertising in the banking industry
Loveland, Karen A., (2019)