The four truths of the storyteller : the stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission
by Peter Guber
| Year of publication: |
2007
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|---|---|
| Authors: | Guber, Peter |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 85.2007, 12, p. 52-59
|
| Subject: | Strategisches Management | Strategic management | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003586211