The framing effect of coupon value for new products: an empirical study in China
| Year of publication: |
2012
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|---|---|
| Authors: | Zhang, Zhe ; Han, Bin |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 22.2012, 2 (1.5.), p. 209-223
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