The freeloader effect : examining the influence of engagement and attitudes in a virtual fan community
Matthew Walker, Courtney Hodge, and Gregg Bennett
| Year of publication: |
September 2017
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|---|---|
| Authors: | Walker, Matthew ; Hodge, Courtney ; Bennett, Gregg |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 3, p. 130-139
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| Subject: | attitudes | engagement | online marketing | virtual fan community | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virtuelle Realität | Virtual reality | Meinung | Opinion | Virtuelles Team | Virtual team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011752682