The fundamentals of branding
by Melissa Davis
| Year of publication: |
2009
|
|---|---|
| Authors: | Davis, Melissa |
| Publisher: |
Lausanne ; Worthing : AVA Academia |
| Subject: | Marketing | Markenpolitik | Grundlage | Einführung | Branding (Marketing) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 183 S. col. ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-2-940373-98-7 ; 2-940373-98-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004945367