The fundamentals of standardizing global marketing strategy
| Year of publication: |
2007
|
|---|---|
| Authors: | Viswanathan, Nanda K. ; Dickson, Peter R. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 24.2007, 1, p. 46-63
|