The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude
| Year of publication: |
2013
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|---|---|
| Authors: | Chae, Boyoun ; Hoegg, JoAndrea |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 40.2013, 2, p. 223-238
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