The future of brand and brand management : some provocative propositions from a more methodological perspective
Klaus-Peter Wiedmann
| Year of publication: |
2014
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 9, p. 743-757
|
| Subject: | customer orientation & integrated brand management | corporate branding | identity & reputation | neuroscience | brain research | contingency approach | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Neurowissenschaften | Neuroscience | Kontingenztheorie | Contingency theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514119