The future of communications - ACCOUNTABILITY - Multimedia and multi-channel effects - How will we understand how mixed-media campaigns work?
| Year of publication: |
2004
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|---|---|
| Authors: | Baker, Paul |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 39.2004, 9, p. 162-165
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