The future of competition : co-creating unique value with customers
C. K. Prahalad ; Venkat Ramaswamy
| Year of publication: |
2004
|
|---|---|
| Authors: | Prahalad, Coimbatore K. ; Ramaswamy, Venkat |
| Publisher: |
Boston, Mass. : Harvard Business School Pr. |
| Subject: | Wettbewerb | Kundenorientierung | Wertschöpfung | Kundenbetreuung | Strategische Planung | Kundenmanagement | Gewinnmaximierung |
| Extent: | XIII, 257 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-57851-953-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004792174