The future of digital communication research : considering dynamics and multimodality
Dhruv Grewal, Dennis Herhausen, Stephan Ludwig, Francisco Villarroel Ordenes
| Year of publication: |
2022
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|---|---|
| Authors: | Grewal, Dhruv ; Herhausen, Dennis ; Ludwig, Stephan ; Ordenes, Francisco Villarroel |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 2, p. 224-240
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| Subject: | Big data | Digital communication | Dynamics | Marketing analytics | Multimodality | Digitalisierung | Digitization | Big Data | Online-Marketing | Internet marketing | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2021.01.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364280