The future of digital technologies in marketing : a conceptual framework and an overview
Kirk Plangger, Dhruv Grewal, Ko de Ruyter, Catherine Tucker
| Year of publication: |
2022
|
|---|---|
| Authors: | Plangger, Kirk ; Grewal, Dhruv ; Ruyter, Ko de ; Tucker, Catherine |
| Subject: | Decentralized marketing | Digital technologies | Marketing mechanization | Marketing strategy | Metamodern customer experiences | Marketingmanagement | Marketing management | Digitalisierung | Digitization | Marketing | Beziehungsmarketing | Relationship marketing | Marktmechanismus | Market mechanism | Informationstechnik | Information technology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00906-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463886