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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin, (2023)
Applying data mining method for marketing purpose in social networks : case of Tebyan
Sharifian, Hani, (2017)
Structure and constituents of digital marketing systems
Robul, Yuriy, (2020)
The end of shops : social buying and the battle for the customer
Molenaar, Cor, (2013)
E-marketing : applications of information technology and the Internet within marketing
Molenaar, Cor, (2012)
Why customers would rather have a smartphone than a car : relationship retailing as an opportunity
Molenaar, Cor, (2015)