The future of private-label markets : a global convergence approach
Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee, Kapil Tuli
| Year of publication: |
2023
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|---|---|
| Authors: | Gielens, Katrijn ; Dekimpe, Marnik G. ; Mukherjee, Anirban ; Tuli, Kapil |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 1, p. 248-267
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| Subject: | Adaptive foresight | International marketing | Private labels | Internationales Marketing | Handelsmarke | Store brand | Welt | World | Markenführung | Brand management | Prognose | Forecast | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.07.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281929