The Future of Service Post-COVID-19 Pandemic, Volume 2 : Transformation of Services Marketing

edited by Jungwoo Lee, Spring H. Han

Service and Marketing Post Pandemic -- Managing Organizational Culture and shaping Human Resources Priorities during COVID 19 -- Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic -- The COVID-19 Pandemic and its Impact on Grocery Retailing: A Singapore Case Study -- Green brand equity in the context of COVID-19 in Vietnam post-pandemic -- Impact of COVID-19 on People-processing vs. Information-processing Services: Case of Food Service and Banking Industries -- Building Agility in Service SMEs for Post-Pandemic Era -- Service Lessons During COVID-19: The Case of Food Trucks.

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Year of publication:	[2021]
Other Persons:	Lee, Jungwoo (ed.) ; Han, Spring H. (ed.)
Publisher:	Singapore : Springer Singapore Singapore : Imprint: Springer
Subject:	Dienstleistungssektor \| Service industry \| Dienstleistungsmarketing \| Services marketing \| Coronavirus

Extent:	1 Online-Ressource (VIII, 264 p. 11 illus.)
Series:	The ICT and Evolution of Work Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-334-134-0 ; 978-981-334-133-3 ; 978-981-334-135-7 ; 978-981-336-071-6
Other identifiers:	10.1007/978-981-33-4134-0 [DOI]
Classification:	Dienstleistungen: Allgemeines
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012440046