The future of travel writing : interactivity, personal branding and power
Madelene Blaer, Warwick Frost, Jennifer Laing
| Year of publication: |
2020
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|---|---|
| Authors: | Blaer, Madelene ; Frost, Warwick ; Laing, Jennifer |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 77.2020, p. 1-10
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| Subject: | Travel writer | Phenomenology | Online | Blog | Social media | Interactivity | Personal brand | Power | Social Web | Social web | Markenführung | Brand management | Web 2.0-Technologien | Web 2.0 technologies | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2019.104009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012152090