The GAI marketing model : a conceptual framework and future research directions
Anil Bilgihan, Tarik Dogru, Lydia Hanks, Nathan Line, Makarand Mody
| Year of publication: |
2024
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|---|---|
| Authors: | Bilgihan, Anil ; Dogru, Tarik ; Hanks, Lydia ; Line, Nathaniel D. ; Mody, Makarand Amrish |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 123.2024, Art.-No. 103929, p. 1-4
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| Subject: | AI | Conceptual framework | GAI | Generative artificial intelligence | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103929 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338862