Extent: | XVIII, 235 S. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook |
Language: | English |
Notes: | AcknowledgementsIntroduction -- Gamification as winning strategy -- The revolution will be gamified : how gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy -- The gamification of strategy -- Engaging your team & driving results -- Title TK -- Igniting employee innovation -- Reimagining recruitment, training & development -- Propelling personnel to health and wellness -- Connecting, engaging and leveraging your customer base -- Cutting through the consumer noise -- Sustaining long term customer engagement -- Innovating with customers : crowdsourcing and behavior change -- In conclusion. Erscheint: 01. Februar 2013 |
ISBN: | 978-0-07-180831-6 ; 0-07-180831-0 ; 978-0-07-180832-3 ; 0-07-180832-9 |
Classification: | Methoden und Techniken der Volkswirtschaft ; Methoden und Techniken der Betriebswirtschaft |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009750136