Extent:
XVIII, 235 S.
Ill., graph. Darst.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Ratgeber ; Guidebook
Language: English
Notes:
AcknowledgementsIntroduction -- Gamification as winning strategy -- The revolution will be gamified : how gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy -- The gamification of strategy -- Engaging your team & driving results -- Title TK -- Igniting employee innovation -- Reimagining recruitment, training & development -- Propelling personnel to health and wellness -- Connecting, engaging and leveraging your customer base -- Cutting through the consumer noise -- Sustaining long term customer engagement -- Innovating with customers : crowdsourcing and behavior change -- In conclusion.
Erscheint: 01. Februar 2013
ISBN: 978-0-07-180831-6 ; 0-07-180831-0 ; 978-0-07-180832-3 ; 0-07-180832-9
Classification: Methoden und Techniken der Volkswirtschaft ; Methoden und Techniken der Betriebswirtschaft
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009750136