The generation of virtual needs : recipes for satisfaction in social media networking
Anjala S. Krishen, Orie Berezan, Shaurya Agarwal, Pushkin Kachroo
| Year of publication: |
November 2016
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|---|---|
| Authors: | Krishen, Anjala S. ; Berezan, Orie ; Agarwal, Shaurya ; Kachroo, Pushkin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 5248-5254
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| Subject: | Fuzzy-set qualitative comparative (fsQCA) | Generational cohorts | Self-determination theory (SDT) | Social media networking | Motivational needs | Satisfaction | Social Web | Social web | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011589730