The globalization of advertising : agencies, cities and spaces of creativity
James R. Faulconbridge, Jonathan V. Beaverstock, Corinne Nativel and Peter J. Taylor
| Year of publication: |
2011
|
|---|---|
| Authors: | Faulconbridge, James R. ; Beaverstock, Jonathan V. ; Nativel, Corinne ; Taylor, Peter J. |
| Publisher: |
London and New York : Routledge |
| Subject: | Werbung | Advertising | Werbewirtschaft | Advertising industry | Globalisierung | Globalization | Internationales Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XI, 189 Seiten Illustrationen, Diagramme, Karten |
|---|---|
| Series: | Routledge studies in human geography. - London [u.a.] : Routledge, ZDB-ID 2078527-6. - Vol. 34 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Situating global advertising agencies and cities -- Introduction -- The global advertising agency -- Cities and the grounding of global advertising work -- Geographies of advertising work in the twenty first century -- Cities and advertising globalization: New York, Los Angeles, and Detroit in a global perspective -- Agencies and advertising globalization : coordinating interactions with clients and consumers -- Agency - city relationships in advertising globalization -- New York City : from centre of global advertising to a global advertising centre -- Los Angeles : a paradoxically "local" creative city -- Detroit : market change and a city falling outside of the global space economy -- Coda : agencies, cities, and recession -- Conclusions : advertising agencies and cities in the space economy. |
| ISBN: | 978-0-415-56716-9 ; 0-415-56716-5 ; 978-0-203-86089-2 ; 0-203-86089-6 |
| Classification: | Marketing ; Außenwirtschaft: Allgemeines ; Wirtschaftsgeographie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013432061