THE GLOBE - KFC's Radical Approach To China - Willingness to reimagine its business model brought KFC impressive success in an unlikely market.
| Year of publication: |
2011
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|---|---|
| Authors: | Bell, David E ; Shelman, Mary L |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2011, p. 137-145
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