The glocalisation of channels of distribution : a case study
Megha Jain, Shadab Khalil, Angelina Nhat-Hanh Le and Julian Ming-Sung Cheng
| Year of publication: |
2012
|
|---|---|
| Authors: | Jain, Megha ; Khalil, Shadab ; Le, Angelina Nhat-hanh ; Cheng, Julian Ming Sung |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 50.2012, 3, p. 521-538
|
| Subject: | Vertriebsweg | Distribution channel | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Internationales Management | International management | Entscheidung | Decision | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009546817