The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance
Shaoming Zou and S. Tamer Cavusgil
| Year of publication: |
2006
|
|---|---|
| Authors: | Zou, Shaoming ; Cavusgil, S. Tamer |
| Published in: |
International marketing ; Vol. V. - London [u.a.] : SAGE. - 2006, p. 31-60
|
| Subject: | Internationales Marketing | International marketing | Strategisches Management | Strategic management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410813