The Good, the Bad and the Unintended: The Consequences of Negative Self-Conscious Emotions In Marketing
Year of publication: |
2011-04-27
|
---|---|
Authors: | Pounders, Kathrynn |
Other Persons: | Moulard, Julie Guidry (contributor) ; Black, William C. (contributor) ; Folse, Judith Anne Garretson (contributor) ; Burns, Alvin C. (contributor) ; Kevin Grobman (contributor) ; Kennedy, P. Lynn (contributor) |
Publisher: |
LSU |
Subject: | Marketing (Business Administration) |
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