The Google online marketing challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Sven Tuzovic; Lyle Wetsch; Jamie Murphy
| Year of publication: |
2011
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|---|---|
| Authors: | Tuzovic, Sven ; Wetsch, Lyle ; Murphy, Jamie |
| Published in: |
Cases on innovations in educational marketing : transnational and technological strategies. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-599-5. - 2011, p. 46-65
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| Subject: | Betriebswirtschaftsstudium | Graduate business education | Marketing | Lernmethode | Learning method | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Wirtschaftspädagogik | Business and economics education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406231