The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Sven Tuzovic; Lyle Wetsch; Jamie Murphy
| Year of publication: |
2012
|
|---|---|
| Authors: | Tuzovic, Sven ; Wetsch, Lyle ; Murphy, Jamie |
| Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 1289-1308
|
| Subject: | Google LLC | Betriebswirtschaftsstudium | Graduate business education | Marketing | Lernmethode | Learning method | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Wirtschaftspädagogik | Business and economics education |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575978