The great wall within companies : why general managers and communications responsibles in business life often do not understand each other
Anabel Houben; Holger Sievert; Arne Westermann
| Year of publication: |
2008
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|---|---|
| Authors: | Houben, Anabel ; Sievert, Holger ; Westermann, Arne |
| Published in: |
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management. - Gütersloh : Verl. Bertelsmann-Stiftung, ISBN 978-3-89204-942-5. - 2008, p. 170-188
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| Subject: | Organisatorischer Wandel | Organizational change | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Führungskräfte | Managers |
| Extent: | zahlr. graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003780600