The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk
Célia Santos, Arnaldo Coelho and Alzira Marques
| Year of publication: |
2024
|
|---|---|
| Authors: | Santos, Célia ; Coelho, Arnaldo ; Marques, Alzira |
| Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 16.2024, 3, p. 655-676
|
| Subject: | Brand hate | Corporate reputation | Expectancy violation theory | Greenwashing | Signaling theory | Firmenimage | Markenführung | Brand management | Markenimage | Brand image | Umweltmanagement | Environmental management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Signalling | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJBA-05-2022-0216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072387