The halo effect in store image measurement
Bob T. W. Wu ; Susan M. Petroshius
| Year of publication: |
1987
|
|---|---|
| Authors: | Wu, Bob T. |
| Other Persons: | Petroshius, Susan M. (contributor) |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 15.1987, 3, p. 44-51
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001062781