The halo model of origin images: Conceptualisation and initial empirical test
| Year of publication: |
2013
|
|---|---|
| Authors: | Josiassen, Alexander ; Lukas, Bryan A. ; Whitwell, Gregory J. ; Assaf, A. George |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 12.2013, 4, p. 253-266
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