The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
Alison Williams & Roddy Mullin
| Year of publication: |
2009 ; 1. publ. in paperback
|
|---|---|
| Authors: | Williams, Alison ; Mullin, Roddy |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Direktmarketing | Direct marketing | Verkaufsförderung | Sales promotion |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 241 S. Ill., graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Originally published: 2007 |
| ISBN: | 0-7494-5626-4 ; 978-0-7494-5626-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003826235