The handbook of online and social media research : tools and techniques for market researchers

Ray Poynter

"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"--

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Year of publication:	2010
Authors:	Poynter, Ray
Publisher:	Chichester : Wiley
Subject:	Marktforschung \| Market research \| Internet \| Social Web \| Social web \| Web 2.0-Technologien \| Web 2.0 technologies \| Qualitative Methode \| Qualitative method \| Wissenschaftliche Methode \| Scientific method
Description of contents:	Table of Contents [gbv.de] ; Description [catalogimages.wiley.com] ; Description [swbplus.bsz-bw.de]

Extent:	XIX, 441 S. graph. Darst. 23 cm
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Handbuch ; Handbook
Language:	English
Notes:	Literaturverz. S. [421] - 425 Hier auch später erschienene, unveränderte Nachdrucke Machine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! -- 18 NewMR -- 19 Trends and Innovations -- 20 An Overview of Online and Social Media Research -- Glossary -- Further Information -- References -- Acknowledgements.
ISBN:	0-470-71040-3 ; 978-0-470-71040-1
Classification:	Marketing ; Webentwicklung, Webanwendungen
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10008648985