The handbook of strategic public relations & integrated communications
Clarke L. Caywood
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Caywood, Clarke L. (contributor) |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Öffentlichkeitsarbeit | Kommunikation | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 574 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7863-1131-2 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004322970