The Hard Impact of the Soft Touch - How to use brand-positioning attributes in conjoint analysis.
| Year of publication: |
2003
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|---|---|
| Authors: | Vriens, Marco ; Frazier, Curtis |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 15.2003, 2, p. 22-27
|