The heart and the head : on choosing experiences intuitively and possessions deliberatively
Year of publication: |
July 2017
|
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Authors: | Gallo, Iñigo ; Sood, Sanjay ; Mann, Thomas C. ; Gilovich, Thomas |
Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 227719-0. - Vol. 30.2017, 3, p. 754-768
|
Subject: | experiential and material purchases | information processing | intuitive and deliberative processing | Kognition | Cognition | Intuition | Konsumentenverhalten | Consumer behaviour | Experiment | Entscheidung | Decision |
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