The Hidden Minefields in the Adoption of Sales Force Automation Technologies
| Year of publication: |
2002
|
|---|---|
| Authors: | Speier, Cheri ; Venkatesh, Viswanath |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 66.2002, 3, p. 98-111
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