The hidden wealth of customers : realizing the untapped value of your most important asset
Bill Lee
| Year of publication: |
2012
|
|---|---|
| Authors: | Lee, William G. |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 222 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-422-17231-5 |
| Classification: | Betriebswirtschaft: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10009556302