The hierarchical utility of credence attributes of orange marmalade : what do consumers look for in a multi-claim food product?
| Year of publication: |
2025
|
|---|---|
| Authors: | Di Vita, Giuseppe ; Zanchini, Raffaele ; Spina, Daniela ; Pappalardo, Gioacchino ; Schimmenti, Emanuele ; D'Amico, Mario |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 31.2025, 6, p. 679-708
|
| Subject: | conjoint analysis | functional foods | information theory | nutrition claim | Organic marmalade | PDO products | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Funktionelle Lebensmittel | Functional food | Theorie | Theory | Bio-Lebensmittel | Organic food | Ernährungsindustrie | Food industry | Ernährung | Nutrition | Produktinformation | Product information |
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