The hierarchy-of-effects model and prelaunch forecasting
Jonathan Lee, Heungsun Hwang
| Year of publication: |
2021
|
|---|---|
| Authors: | Lee, Jonathan ; Hwang, Heungsun |
| Subject: | hierarchy-of-effects | movie industry | prelaunch forecasting | serial mediation | Prognoseverfahren | Forecasting model | Theorie | Theory | Filmwirtschaft | Film industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319878000 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521395