The high roller experience : how Caesars and other world-class companies are using data to create an unforgettable customer experience
David Norton
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Norton, David |
| Publisher: |
New York : McGraw-Hill Education |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | x, 213 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-259-86295-X ; 978-1-259-86295-3 ; 1259862968=978159862960 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713978